About
Professional Skills
For each business, we take a bespoke approach to developing change within the organisation, often with the common goal.
Early Years
Before joining MITICO, Chengcheng is a serial entrepreneur establishing several successful companies of her own. She has extensive experience in cross-culture brokerage creating lasting and mutually beneficial business relationships across countries and sectors, focusing on helping leaders in renewable energy, healthcare, sports, fashion and music industries in their digital transformation towards web3.
Representations & Digital transformation cases (Selected):
- Sealed the first football sponsorship deal in large-scale sports tournament for Binance with the Africa Cup of Nations 2021 of CAF “Confédération Africaine de Football”.
- Represented Binance as the exclusively mandated agency in negotiation for FIFA Sponsorship.
- Digitalization partner for “Aula Clínic”, the professional and conference unit of the Hospital Clinic of Barcelona.
- Connected investment projects for Wanda Group in Spain and Andorra at corporate and government level.
- Representative for Sevilla Football Club as the mandated agent, obtained sponsorship of ZTE for the Club.
- Representative for Rafa Nadal Tennis Academy in China, organized a country-wide talent show in collaboration with LeTV and several media “Finding next Rafa Nadal” in China.