Sitting in the front row of the Žalgirio Arena without leaving your sofa is now possible thanks to EuroLeague TV VR. An App that brings the best European basketball with unique views that allows fans to choose between multiple camera angles and switch from 360 and 180 cameras to 2D feeds seamlessly.
The 2023 Turkish Airlines EuroLeague Final Four takes place this weekend in Lithuania, and fans from multiple countries around the world will be able to live the EuroLeague Basketball Final Four in a different, innovative way, thanks to the partnership between EuroLeague Basketball and YBVR.
YBVR and Turkish Airlines EuroLeague worked together for the first time in 2021 when the Final Four was in Cologne and no fans could attend due to post-pandemic restrictions. In that moment, the concept of Virtual Ticket was introduced, allowing fans to attend without leaving home and giving them an immersive experience that could make them feel the action as if they were there. The Virtual Ticket concept was also important for both companies because it represented a new revenue stream that didn’t exist before.